Artistry in Action 2015- Homework for Class #4 4/8/15

PLEASE REFER TO THE MASTER HOMEWORK PAGE FOR HOMEWORK ASSIGNED IN PREVIOUS CLASSES.  LOOK BELOW FOR BOTH WEEKLY AND LONG TERM ASSIGNMENTS GIVEN THIS CLASS AS WELL AS ONGOING TEXT READINGS


LONG-TERM ASSIGNMENTS

TODAY’S ASSIGNMENT:  “Find a Mentor” Exercise

“Find a Mentor”- Exercise  Choose someone and make a connection with them- Progress report due Week 5, This has to be completed by week 10. Refer to the board photo at the bottom of the screen for some things that came up in today’s class discussion about how to approach this process.

Don’t forget that the 1st stage of your Life Goals/Timeline Exercise- the Outline is due on Wednesday.  We will discuss it in class.


WEEKLY ASSIGNMENTS

Assignment #1:   Read the NY Times Article- “The Juilliard Effect,”  Due Weds, April 15

http://www.nytimes.com/2004/12/12/arts/music/12waki.html?_r=0

Question How does the experience of these music school grads reflect those of you and your peers? What thoughts does it inspire about the idea of making an income at your art?

Assignment #2  Take an hour to reflect on your work environment for your art.as related to “The War of Art”  Say you were going to sit down as Pressfield describes on page one of the  “War of Art” and do your work, do you have what you need? What is that space? What is in it? What kind of light? What talismans for success?  Make a list of what works in your current environment and what you would like to change. Bring it to class for discussion  Due Weds, April 15

Assignment #3:  Economic Chain Homework

Make a (simple) diagram of the economic chain of your industry. What and who are the places where money flows from & to.

I realize that there are many different revenue streams in every industry. So focus on a few. The important thing about this assignment is to begin to understand the flow of money in different areas around your art.  So for instance in music I might choose to diagram the economic chain around concert promotion.  At one end money flows in. Who and where does it come from?  Once it is in the system, money flows out. Where are the different places that it goes?  and what are the links in the chain that get s it there?  So for instance with concerts- Money flows in from ticket buyers.  But it also flows in from sponsors.  It also flows in from broadcasters, the guy that rents the table to sell merch. It flows out to artists, but also to booking agents, presenters, production companies, instrument rental companies, lighting designers, roadies, caterers, vendors, etc.

The value in understanding all these parts of the chain is that if one of your goals with your art is to take in revenue, the more places in the chain that you can participate, the greater the possibilities for you to increase that revenue.  For instance, one of Portland’s better known jazz musicians Patrick Lamb realized that one piece of the economic chain : Ticketing services- was one that was served a particular part of his market very poorly served, that he could both save money himself and earn revenue through providing a better version of that service for others by starting his own ticketing company.  This is an incidence where understanding the economic chain allowed him to participate in revenue that enhances his ability to do his art.  How? Because running a ticketing service allows him to be more selective about the actual gigs he takes.  Where are the opportunities to be had in understanding the economic chain in your field?


ONGOING TEXT READINGS

“The War of Art” at least pg 1-57  Due Monday April 13

“Economies of Life” Chapter 3   21 pgs  1 hour read     Due Wednesday, April 15

“Making Your Life as an Artist” (PDF of the Class Readings pg)  Due Monday April 20

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