One of the issues that we will reflect on in class this week is the role of art in our society. What function do we serve? How are we seen? How do we contribute? The following quote is another from Seth Godin’s book Linchpin that argues for a broader definition. Do we benefit from encouraging others to see themselves as artists? Or do we dilute the possibilities for ourselves and our work? This question is also discussed in the Economies of Life Essay
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
What makes someone an artist? I don’t think is has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren’t artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
That’s why Bob Dylan is an artist, but an anonymous corporate hack who dreams up Pop 40 hits on the other side of the glass is merely a marketer. That’s why Tony Hsieh, founder of Zappos, is an artist, while a boiler room of telemarketers is simply a scam.
Tom Peters, corporate gadfly and writer, is an artist, even though his readers are businesspeople. He’s an artist because he takes a stand, he takes the work personally, and he doesn’t care if someone disagrees. His art is part of him, and he feels compelled to share it with you because it’s important, not because he expects you to pay him for it.
Art is a personal gift that changes the recipient. The medium doesn’t matter. The intent does.
Art is a personal act of courage, something one human does that creates change in another.”
― Seth Godin, Linchpin: Are You Indispensable?